Ozark Capital Funding Identity

The Resource Center wanted an identifying mark that came across as approachable and modern. We broke some rules to make this mark work. It was necessary to develop this mark to work on everything from business papers to vehicle graphics.

The print campaign is direct. Plain, simple copy drives the piece. When you discuss topics like retirement, investment portfolios, medicare, and insurance it is imperative that the communication is easy to understand and sets a relational tone that reinforces the values of the organization.

Radiant Life is a complex line of curriculum. With many benefits to feature, advertising often was overwhelmed with multiple messages and cluttered messaging that made viewers skip the ads entirely.

Ads were cleaned up and simplified. Copy grabbed your attention and the imagery held you there. Because of the response from clients, this ad started a revolution for Radiant Life advertising.

Here is a series of ads that followed after the original was developed.