Campus Missions is a product inside the ever-changing youth culture market. The hip, youth relevant market is a brutal place to survive. What was cool last month is dead today. Campus Missions was in need of an update that would last as long as possible. No small task.

Gone are the days of layered, roughed up typography and over-done photo-composites. It’s the digital generation. Clean and simple is the mantra. We cleaned up the logo to a razor’s edge. The simplicity should cut through the media saturated world of teenagers today.

Notably, during the process of working through the identity, we sparked a new, inventive product line that has expandablity written all over it. The concept woked so well it effected other product in the line by sharing it's simplicity and packaging.

Like all good branding efforts, this mark is used on everything from books, amory-cases, lables, lanyard tags, video intros, labels and websites.